Sony introduced a bendable display today. That’s right, it’s a 0.01 inch (or 0.3 millimeters) thick display that can be bent. The demo video shows a handheld 2.5in bending screen, about the size of most portable camera screens.

This breakthrough offers a lot of possibilities for Sony. In the last couple of years, I’ve been losing a lot of faith for this. Their innovation has been mediocre at best, timing and marketing of products has been horrific, creativity is nowhere to be found. While Sony is still one of the top technology manufacturers, I personally don’t own anything Sony-made and the only thing I can imagine buying from Sony is their Bravia line of HDTVs.

Innovation

Today provides a sign of hope for Sony after all. This new technology could soon be found in every home.

Imagine not having to buy a newspaper every morning. Simply connect your Sony-made bendable screen to your computer, sync the news and take it with you on the road. Sure a PDA can do the same thing, but can you throw it into your back pocket and sit on it?

Imagine what Motorola could have done with the RAZR if their used this Sony display? And as if we’re not already overloaded with media in today’s world, imagine super thin TVs on each seat of your favorite public transport.

We can only hope that Sony will take the right path with this technology and not drive it into the ground. Patent it, market it well, think creative and go make some money! Easier said than done, right?

» Demo video